Audience research

Focus Group

Name: Sam Mather

Age: 16

Occupation: student

Psychometric: Reformer

Interests: Skating, Football, Music, going out with friends

Do you often read print or online magazines?

- yes once or twice a week

How often do you listen to music?

- whenever i have a spare minute I'll pop on a song

Name: Rumbi Munemo

Age: 17

Occupation: student / McDonalds

Psychometric: Aspirer

Interests: Films, Music, Fashion, Hair

Do you often read print or online magazines?

- yes, all the time!

How often do you listen to music?

- all day everyday 24/7

Name: Anna Kirillov

Age: 16

Occupation: Part time Bar staff / student

Psychometric: Explorer

Interests: Horse riding, music, fashion

Do you often read print or online magazines?

- No.

How often do you listen to music?

- a lot of the day 

Name: Will Rogers

Age: 17

Occupation: Irmas worker / student / NFT investor 

Psychometric: Reformer

Interests: NFTs, cooking, cycling

Do you often read print or online magazines?

- online? yes. I also get GQ and Vogue every month.

How often do you listen to music?

- pretty much all the time to be fair.